UX / UI Strategist Leader
Enterprise . B2B . B2C . Analytics . AI . ML . BA . BI . Internal tooling . SaaS . RaaS
• Graphic / UX / UI / Research
tina m adams-sims
Enterprise, AI, and analytics are my passion.
I love what I do, it's not just a job for me.
UX CASE STUDIES
PayPal's new internal global Product & Marketing message & campaign creation platform.
Google & Alphabet's new finance tool informing accurate and immediate decisions, at a glance.
I advise companies in growing their businesses with hyper-relevant consulting sessions.
I have been a professional UX / UI Mentor since Q2 2018. (~100 past & present Mentees to date)
AI . ML . BA . BI
Sr UX / UI Designer
I worked on several Watson projects, incorporating; AI, ML, BI, and BA, with a special focus on predictive analytics and risk mitigation.
Stealth Startup - Self-driving vehicle
Project Manager, UX / UI Designer
I freelanced for 6 months for a stealth startup developing a self-driving vehicle incorporating AI model training (hardware & software). My initial role was UX / UI Designer, but, because of need, I was also their Project Manager.
UX / UI Designer
Front-end interface (driver-side)
Initial object detection interface
Schedule and facilitate cross-team meetings (Automotive mechanical experts, AI Developers, Designers, Engineers)
Run individual team and cross-team meetings
Manage project and sprint schedule
Create Product Requirements Documentation (PRD) and Low-Level Design Documents (LLD) for MVP
business process re-engineering
I was trained in BPR while in one of my Art Director roles early in my career. Understanding more of a scientific method of observation and documenting the current ecosystem. Understanding 'why', in order to get a complete picture of the as-is environment before you start to make foundational changes.
leadership & teaming
identifying personality types
Early in my IBM career, my Manager submitted my name as a contender for Leadership Excellence, a year-long program to foster upcoming IBM Leaders. I have used these principles daily for the past 20 years, in order to foster my teams and enable us to work well together to produce our best work possible.
We met 1 day/week for 12 months and explored a diverse range of areas, including:
problem-solving as a team
internet of things
Within IBM, I have been a member of different IoT brainstorming teams and events. I have worked with Smarter Cities and Smarter Planet teams to help understand the IOT model and help users surface analytics in time and on-demand as well as implementing predictive analytics for utilities and city systems as it relates to future failure/replacement/maintenance, and monitoring. I am unable to surface most of my brainstorming outputs at this time as they are IP of IBM.
design thinking . agile . lean
I received my Design Thinking education while I was with IBM. IBM further adapted DT into a set of methodologies to create cohesive teams with user-centric outcomes.
I also was introduced to Agile/Lean engineering processes (previously being in a waterfall environment) and learned how to integrate DT and Agile into one comprehensive set of methodologies for both collaboration and asset creation and delivery. (Design thinking deck)