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UX / UI Strategist Leader

Enterprise . B2B . B2C . Analytics . AI . ML . BA . BI . Internal tooling . PaaS . IaaS . AaaS . SaaS . RaaS

Enterprise

MarTech

FinTech

BioTech

AdTech


 

Leader

Creator

Speaker

Innovator

Mentor

Collaborator

Full-Stack Designer

  •  UX / UI / Research / Graphic

Lifelong Learner

Entrepreneur

Nerd

tina m adams-sims

Enterprise, AI, and analytics are my passion.

I love what I do, it's not just a job for me.

Professional remote employee for a decade.

UX UI CASE STUDIES

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Yieldmo Platform

AdTech

Industry-leading digital AdTech Seller & Buyer platform for internal and external users.

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MarTech

New internal global Product & Marketing message & campaign creation platform.

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Google HERALD

FinTech

New finance tool (Google & Alhpbet) informing accurate and immediate decisions, at a glance.

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IBM WATSON-DB2-CMS

Enterprise

Product briefs for a  selection of IBM enterprise products.

Current Freelance

Bonbon - Sr UX/UI DesignerWeb 

Working with Founders and Stakeholder Team to create the next-level data privacy and enablement layer for Publishers and Consumers.

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Industries

I have worked nearly exclusively in Enterprise Software since 1997

(26 years), implementing AI, ML, BA, BI, and predictive analytics.

 

My specialty is strategy and UX UI design for complex data-driven platforms, existing or ground-up creation.

 

I build the platform strategy with the Stakeholder teams, and work closely with my Engineering Leads and Architects to ensure we stay within the implementation rails. I ensure the code and components are extensible for future growth, while meeting both business and user needs based on solid research and testing.

Professional Consulting/Mentoring

I was approached by Newchip and Athaneum to share my 2.5+ decades of knowledge working in both startups and large companies, creating and fostering strong Stakeholder teams and the principles of setting up UX UI Design Teams, and skills needed based on their current environment and company goals. 

 

Typical engagements occur when my areas of expertise are needed by companies who are struggling to solve their internal design strategy and team setup and responsibility assignments. Engagements are typically video or phone consultations.

Newchip

An accelerator providing startups with all of the tools and skills necessary to fund, build, and scale. 

Atheneum

Work closely with clients around the world, identify knowledge gaps and overcome complex project challenges.

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Additional Expertise Areas

Early in my career as a Graphic Designer, I attended a series of Business Process Re-engineering (BPR) courses. These courses gave me the foundation to properly assess situations before trying to optimize any process. BPR is actually akin to UXD methodologies.

 

Principles of BPR
 

  1. Organize around outcomes, not tasks.

  2. Identify all the processes in an organization and prioritize them in a redesign urgency order.

  3. Integrate information processing work into the real work that produces the information.

  4. Treat dispersed resources from various areas as though they were centralized.

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