
UX / UI Strategist Leader
Enterprise . B2B . B2C . Analytics . AI . ML . BA . BI . Internal tooling . PaaS . IaaS . AaaS . SaaS . RaaS
Enterprise
MarTech
FinTech
BioTech
AdTech
Leader
Creator
Speaker
Innovator
Mentor
Collaborator
Full-Stack Designer
• UX / UI / Research / Graphic
Lifelong Learner
Entrepreneur
Nerd
tina m adams-sims
Enterprise, AI, and analytics are my passion.
I love what I do, it's not just a job for me.
Professional remote employee for a decade.
UX UI CASE STUDIES

Yieldmo Platform
AdTech
Industry-leading digital AdTech Seller & Buyer platform for internal and external users.
PayPal cxpSTUDIO
MarTech
New internal global Product & Marketing message & campaign creation platform.
Google HERALD
FinTech
New finance tool (Google & Alhpbet) informing accurate and immediate decisions, at a glance.
Current Freelance
Bonbon - Sr UX/UI Designer - Web
Working with Founders and Stakeholder Team to create the next-level data privacy and enablement layer for Publishers and Consumers.
Industries
I have worked nearly exclusively in Enterprise Software since 1997
(26 years), implementing AI, ML, BA, BI, and predictive analytics.
My specialty is strategy and UX UI design for complex data-driven platforms, existing or ground-up creation.
I build the platform strategy with the Stakeholder teams, and work closely with my Engineering Leads and Architects to ensure we stay within the implementation rails. I ensure the code and components are extensible for future growth, while meeting both business and user needs based on solid research and testing.

Professional Consulting/Mentoring
I was approached by Newchip and Athaneum to share my 2.5+ decades of knowledge working in both startups and large companies, creating and fostering strong Stakeholder teams and the principles of setting up UX UI Design Teams, and skills needed based on their current environment and company goals.
Typical engagements occur when my areas of expertise are needed by companies who are struggling to solve their internal design strategy and team setup and responsibility assignments. Engagements are typically video or phone consultations.
An accelerator providing startups with all of the tools and skills necessary to fund, build, and scale.
Work closely with clients around the world, identify knowledge gaps and overcome complex project challenges.
Additional Expertise Areas
Early in my career as a Graphic Designer, I attended a series of Business Process Re-engineering (BPR) courses. These courses gave me the foundation to properly assess situations before trying to optimize any process. BPR is actually akin to UXD methodologies.
Principles of BPR
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Organize around outcomes, not tasks.
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Identify all the processes in an organization and prioritize them in a redesign urgency order.
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Integrate information processing work into the real work that produces the information.
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Treat dispersed resources from various areas as though they were centralized.