UX / UI Strategist Leader
Enterprise . B2B . B2C . Analytics . AI . ML . BA . BI . Internal tooling . SaaS . RaaS
Enterprise
MarTech
FinTech
BioTech
AdTech
Leader
Creator
Speaker
Innovator
Mentor
Collaborator
Full-Stack Designer
  •  Graphic / UX / UI / Research
Lifelong Student
Entrepreneur

Enterprise, AI, and analytics are my passion.

I love what I do, it's not just a job for me.

tina m adams-sims

UX CASE STUDIES

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cxpSTUDIO

PayPal's new internal global Product & Marketing message & campaign creation platform.

HERALD

Google & Alphabet's new finance tool informing accurate and immediate decisions, at a glance.

WATSON-DB2-CMS

Product briefs for a  selection of IBM enterprise products.

other work - some older (UI, Graphic design, Illustration...)

professional consulting

I advise companies in growing their businesses with hyper-relevant consulting sessions.

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Atheneum

RaaS - Research as a Service: Powered by a network of over 550,000+ experts, our unique Atheneum Insights Platform unlocks on-demand access to global intelligence.

   • Engagement: hourly rate

CAREER FOUNDRY

Career Foundry is an online self-paced curriculum of courses.

  • Course length: 3-8 months

ADP LIST

A pro-bono mentoring site to "inspire powerful conversations and collaborations among designers worldwide.

  • 30-60 minute calls

CHERIE BLAIR FOUNDATION

Helping women start and grow successful businesses.

  • Engagement length: 12 months

IDF UX BOOTCAMP

Each Mentor has autonomy over how they teach, structure, define output requirements of their UX course.

  • Course length: 8 weeks

mentoring

I have been a professional UX / UI Mentor since Q2 2018. (~100 past & present Mentees to date)

AI . ML . BA . BI

IBM Watson

Sr UX / UI Designer

I worked on several Watson projects, incorporating; AI, ML, BI, and BA, with a special focus on predictive analytics and risk mitigation.

Stealth Startup - Self-driving vehicle 

Project Manager, UX / UI Designer

I freelanced for 6 months for a stealth startup developing a self-driving vehicle incorporating AI model training (hardware & software). My initial role was UX / UI Designer, but, because of need, I was also their Project Manager.

Responsibilities:

  • UX / UI Designer

    • Front-end interface (driver-side)

    • Initial object detection interface

  • Project Manager

    • Schedule and facilitate cross-team meetings (Automotive mechanical experts, AI Developers, Designers, Engineers)

    • Run individual team and cross-team meetings

    • Manage project and sprint schedule

    • Create Product Requirements Documentation (PRD) and Low-Level Design Documents (LLD) for MVP

business process re-engineering

I was trained in BPR while in one of my Art Director roles early in my career. Understanding more of a scientific method of observation and documenting the current ecosystem. Understanding 'why', in order to get a complete picture of the as-is environment before you start to make foundational changes.

leadership & teaming

  • fostering creativity

  • conflict management

  • communication

  • identifying personality types

Early in my IBM career, my Manager submitted my name as a contender for Leadership Excellence, a year-long program to foster upcoming IBM Leaders. I have used these principles daily for the past 20 years, in order to foster my teams and enable us to work well together to produce our best work possible.

We met 1 day/week for 12 months and explored a diverse range of areas, including:
 

  • team building

  • problem-solving as a team

  • time management

  • presenting

internet of things

Within IBM, I have been a member of different IoT brainstorming teams and events. I have worked with Smarter Cities and Smarter Planet teams to help understand the IOT model and help users surface analytics in time and on-demand as well as implementing predictive analytics for utilities and city systems as it relates to future failure/replacement/maintenance, and monitoring. I am unable to surface most of my brainstorming outputs at this time as they are IP of IBM.

design thinking . agile . lean

I received my Design Thinking education while I was with IBM. IBM further adapted DT into a set of methodologies to create cohesive teams with user-centric outcomes.

I also was introduced to Agile/Lean engineering processes (previously being in a waterfall environment) and learned how to integrate DT and Agile into one comprehensive set of methodologies for both collaboration and asset creation and delivery.  (Design thinking deck)

ADDITIONAL EXPERTISE