Yieldmo : YM Platform
An industry-leading AI-based multi-user web platform allowing users to optimize under-performing inventory to gain higher KPIs and revenue.
DURATION: 8 months to Whitelist Beta
promote recommended deals
deliver ai-driven insights
supports Seller, Buyer, & Agency tasks
real-time performance results
Director of Product Design: 8 months to Whitelist Beta
Content (co-owner with Sales and VP of Product)
Strategy (co-owner with VP)
Internal user groups / SMEs
Engineering (FE / BE / Architect) / QA / Test, multi-geo)
Directors & VP / EVP
Users need a way to easily optimize their inventory and create deals and campaigns that will meet their specific goals and objectives.
Create a unified platform suite approach for home-grown tooling serving both internal and external users, addressing the foundational user pain points identified.
Ease of use
Conforming UI and behaviors
Efficiency in maintenance
Human resources were tight so we had to make sure we took a thoughtful phased-in approach that weighed prioritized user tasks, shared components, and common task flows.
We had 6 months to create a working Alpha.
Quickly evaluate products, users, tasks, structure, strategy.
Ensure all Stakeholder Teams are in the loop.
2. Test explorations in each tool for viability
3. Define users & tasks for MVP
Of the 7 identified users, we chose
the 4 main user roles identified as
4. Create Critical user journeys
Based on user interviews, we
identified a number of journeys.
We prioritized the phased-in
approach that made sense from
a usability and flow standpoint.
The platform solution was functionality that was desperately needed in the industry to immediately inform all types of users about engagement metrics in order to be able to adjust ad-serving on the fly based on actual multi-dimensional engagement data.
The ability to see, in near-real-time, their actual performance metrics.
The ability to create and send multiple deals to a DSP.
The ability to easily create a deal.
The ability to see AI/ML-driven custom-curated deals based on existing inventory and current user engagement data.
Sales Ops gains
The ability to see all/their Pub groups and assess performance immediately, in order to help make key performance decisions.
The ability to create custom deals based on performance dashboards and current inventory.
Marketing Ops gains
The ability to show prospective Publishers/Advertisers a running system and dashboards to demonstrate the immediate value of the platforms.
"This is going to make selling to new Pubs so much easier."
- Sales Ops
"I like where this is going, I think it's what we have really been needing."
- Pub Council Member
"This is great, we have been needing this functionality."
- Marketing Ops
"This will make doing my job so much
easier and faster!"
Style guide snippets
The style guide showed and explained why the enterprise UI needed to be a modification from the PayPal UI consumer spec.
What an amazing experience!!
It amazes me how neglected internal users frequently are, but they still seem to find ways to get their job done with sub-optimal tooling.
Even addressing low-hanging fruit can make a huge improvement in operations and perception.
Understanding the Engineering limitations/dependencies can lead to creative ways to solve user pain points.